Three miles down in the earth at the bottom of a coal mine. An oil rig
in the Indian ocean. A battlefield in a war torn country. These are
places where keeping the work going is mission critical because lives
may be at stake. Our customers work tough industrial jobs in extreme
environments and the impact of injury or work stoppage can be
catastrophic and costly. That’s why they demand the most durable and
safest tools in the world.
When they buy from PROTO® they aren’t just buying tools. What they are
really buying is confidence that our tools will help keep them working
longer and safer. To ensure this, the PROTO® brand must always be unique
in the marketplace, relevant to our customer’s work style, and
authentic to our company’s values and heritage. Lastly, these objectives
must be implemented in a consistent manner in order to build
recognition and trust in the PROTO® brand.
We are not weekend warriors. We don’t have the luxury of only working
when the weather is sunny and the beer is cold. We work in the deepest
mines. We work in the hottest deserts. We work in the arctic tundra. We
work in the dark. We work in the mud. We work on oil rigs, on factory
floors, and in train yards. We work in the toughest places in the world
where nobody else wants to. 365 days a year, 24 hours a day, 7 days a
week, we help keep industries working.
Safety is not an afterthought. It’s embedded in our DNA and is embodied
in our tools and our tool training. It has to be, because heavy
industries are inherently dangerous environments where lives are at
stake. We are exhaustive in our efforts to make the world’s safest tools
and educate workers to work safely. We consider somebody using our
tools to be family and we want them to go home to their families at the
end of their day.
We make tools in America; Not because it’s cheaper and not because it’s
convenient. We don’t even do it out of a sense of pride (although we are
proud of the U.S.A.). We make tools in America, because put
simply...it’s how we can ensure making the best quality tool we can. And
in the rare instance when we can’t make a tool in America, we do so
because... again, making the highest quality tools comes first.
We are highly experienced and brands don’t get to be our age without
having done a few things right. The combination wrench is our birthright
and helped build ‘34 Fords, The Golden Gate Bridge and Apollo 11. Over
100 years strong and still growing; No one makes tools better, more
durable or safer. We value our heritage and honor it in everything we